The Guy Who Raps About AI and Means Every Word

Jonathan has been in more than 50 countries, spending lots of time in the U.S., but also everywhere else. This creates both an inner and outer perspective.

That in-between space has taught him something most people learn much later: the moments that matter most are the ones where someone feels genuinely seen.

He started performing again because he couldn’t stop. Growing up in a very musical family (The Family Von Kraft) and singing in college, was followed by a couple of careers that involved public speaking and world travel.

For a long time after that, he mostly disappeared into running an online marketing agency (his disappearance likely due to a slowly growing pituitary tumor that was likely to kill him), leading to a realization in his mid-life that meaningful moments in a room full of strangers can become a lifetime of change, and a room full of friends, if you give them the right moment.

The most human moments are the ones when people go “I never thought about it quite like that before,” and “I didn’t know I could feel so seen.” People remember when it changes them. Everything else fades.

Then AI happened. Not the way it happened for most people, with fear or using it like a Google search, but with a genuine curiosity and exploration.

Jonathan saw what AI could do for creative work as early as 2021. 

He also saw what it couldn’t do.

And he realized that the conversation most people were having about AI was missing the point entirely.

So he built something new. Not a tech talk. Not a TED knock-off. A live experience that puts AI and human creativity on stage together and lets the audience decide what matters. He performs live. He demonstrates AI (and in real time. He makes people laugh. 

And by the end, the room isn’t afraid of AI anymore. They’re excited about what they can do with it.

MindMySong is the idea that the best creative work happens when technology and humanity stop competing and start collaborating. It’s performance, speaking, and custom experiences designed to make people feel alive. 

Not impressed. Not intimidated. Alive.